strategy guidelines 




| DARE, BE |

To dare - is a compelling act encouraging you to finally make that statement and declare your personality. You become both dramatic and sincere. You celebrate your determination to just be.

To be - is a sensational acceptance of yourself in every present moment. You are the best excellence and a passionate artist of your existance. 




The brand desire is to reveal its rebellious character. There is no room for fear. The aim is to re-invent, change and surprise. The desire is to dare and discover a pleasant freedom by doing that.




This is a unique creation of a high quality and luxurious watch for men. It is a sophisticated combination of natural wood, leather, metal and ceramics to boost self-confidence and radiate it.